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JUL-AUG 2016

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12 J U L Y / A U G U S T 2 0 1 6 make the most of your FAM T R A V E L T O O L B O X S pend enough time planning travel for your bank, univer- sity or chamber of commerce group and sooner or later you'll be invited on a familiarization tour. These trips, called FAMs in industry jargon, are free or mostly free trips offered by destinations or tour operators to help you learn about their products, with the hope that you will return with a group. FAMs are a great way to broaden your travel horizons and get new destination ideas. They can also be fast-paced affairs with long days and a lot of time on the road. In order to best maximize the return you get on your time and effort, keep these best practices in mind when you attend FAM trips. FAM tours are designed to expose you to new travel ideas, so if your mind isnít open to new things, youíre likely to fi nd the trip unproductive. New destinations will often have experiences, attractions and challenges that your travelers havenít encountered in other places. Donít write off opportunities just because they are unfamiliar to you or your group. Instead, embrace new experiences and lever- age your new fi rsthand knowledge to convince reluctant travelers to expand their horizons as well. B Y B R I A N J E W E L L B R I N G A N O P E N M I N D

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