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JUL-AUG 2016

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J U L Y / A U G U S T 2 0 1 6 able to arrange for themselves if they made a trip to the game on their own. "Everyone is looking for good value, but in sports travel, that value means access," Stengele said. " at's access to ar- eas or experiences that aren't readily available to the gen- eral public. at means going on a behind-the-scenes tour, meeting a former player or taking part in some kind of ex- clusive event. Access and exclusivity are things our clients demand and expect." VALUING INDEPENDENCE G Adventures, a global tour company that is quickly earn- ing a reputation in the United States for its immersive cultur- al experiences and intimate group size, has a line of products aimed at the 18-to-39-year-old market. Called YOLO — a popular acronym for "you only live once " — these tours fea- ture 170 itineraries to worldwide destinations and most are only eight days long, allowing travelers to fi t the experience within one week's worth of vacation time. Danny Tyrell, the company's U.S. director of sales, said that these itineraries cater to younger travelers' independent tastes and at- titudes. "Oftentimes in these packages, we don't have a ton included," he said. "We take care of your accom- modations and make sure you have a guide, but almost none of the meals are included. at de- mographic would prefer to explore and set their own budget instead of going with the whole group to a restau- rant to eat off a limited tour menu. "We include all the essentials and make sure you see the must-see sights, but we leave a ton of freedom and fl exibili- ty. We want to make sure that millennial travelers can make their own experiences." Some of the company's most popular YOLO trips include Costa Rica, Belize and Colombia — destinations that are easy to reach and that off er a lot of value for the travel dol- lar. Tours to Southeast Asia are longer, lasting up to a week and a half, but include visits to Vietnam, ailand and Cam- bodia at a very low cost. "You can't promote a two-week river cruise and expect a millennial to get on it," Tyrell said. "But if you promote an eight-day adventure tour for $999, you'll get their at- tention." Tyrell said that independence, aff ordability and a sense of community are important selling points for bringing young working professionals into group travel. "We really try to emphasize the meaningful connections that group travel can provide," he said. "An affi nity group is like-minded people, and young people can make strong bonds through this type of travel. So we emphasize things like fun and shared curiosity to that audience more than talking about what is included." Above: Seahawks fans at tailgate party, courtesy Sports Traveler Welcome to the most unique accommodations in river cruising, where waking up to vistas of enchanting castles, lush rolling hills and ancient villages will take your breath away. That's because we designed our staterooms to be more spacious with the beds facing the window,* and river cruising's one and only Open-Air-Balcony, ® a space where your Group can relax and enjoy the incredible views. With Avalon, the views are yours for the taking, so go ahead seize the opportunity. Book your Group's Avalon Waterways experience today! REDEFINING THE WINDOW of OPPORTUNITY * Over 70% of the Avalon Europe fleet feature beds that face the window. To learn more, contact us at 866.821.2752 or go online to

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