Select Traveler

NOV-DEC 2016

Select Traveler

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selecttraveler.com 15 N O V E M B E R / D E C E M B E R 2 0 1 6 M O E A M M A R P R E S I D E N T | PA C I F I C G R OV E C H A M B E R O F C O M M E R C E PA C I F I C G R O V E , C A L I F O R N I A "We have been arranging tours for over 10 years. We use a local travel agent to take advantage of their knowledge, contacts and marketing tools. We are also in the local newspaper weekly, send direct mail to a database and use social media. Lastly, we hold promotional events for potential travelers." G A I L M A R T I N E Z B A N K I N G O F F I C E R , T R AV E L C L U B D I R E C TO R | F I R S T S TAT E B A N K D E N T O N , T E X A S "I mail out a promotional fl yer, along with a trip booklet from a previous trip, with photos. I never mail the booklet that includes the pricing on the current trip I'm promoting so that the interested parties won't avoid the trip's promo- tional event based on price. I also run Sunday ads in our local newspapers, as well as run monthly ads in the Senior Center Newsletter and local retirement communities. I always mention there will be appetizers and drinks at the trip event. They love that." C I N D Y T O R G E R S O N C O R C L U B E X E C U T I V E D I R E C T O R | C O R T R U S T B A N K M I T C H E L L , S O U T H D A K O TA "Word of mouth from my fellow travelers is the best. I can't thank them enough. They come back and talk about what a wonderful time they had and all the things they saw and did. I have people coming to join the club, and when I ask how they heard about the club, almost all of them say it's from a fellow traveler." D E B W A G G A M B A S S A D O R C L U B D I R E C T O R | C B I B A N K A N D T R U S T M U S C AT I N E , I O WA "I have a newsletter that we use. We also use social media from our bank website's account, newspaper ads and kiosks in all of our bank lobbies. I make fl yers for each event that isn't provided by a travel company. We hold several monthly social events in the bank. However, word of mouth from previ- ous travelers seems to work the best. Once they have been on a trip with me, they seem to always want to travel again." what are the best ways to promote your tours? T A L K B A C K P L A N N E R S S Y B I L W O O T E N VARSITY PROGRAM MANAGER | HOMETOWN BANK C O R B I N , K E N T U C K Y "I listen to the customers' wishes and make sure I can sell the tours that have been requested by the customers. I think the key is to be a good listener."

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