Select Traveler

NOV-DEC 2016

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2 0 1 7 T A P T R A V E L G U I D E 44 sell its customers a tour put together by a partner in the Southeast, for instance. The idea caught on, and the partnership has grown to include dozens of tour companies that offer trips throughout North America and around the world. Each member company is a partner and owner of TAP, and each has its own expertise. Most TAP tour operators specialize in travel to a certain region, such as a group of American states, Canadian provinces or international destinations. Others focus on a specific type of travel experience, such as sports, history, outdoors or cruises. By participating in TAP, each of these tour companies opens its catalog of tours to the other partners in the organization, who can sell space on those trips to their own customers. With this wide range of travel products at their disposal, each partner can offer their local customers access to expertly designed tours in places where they don't have personal experience. And because of the power of partnership, the trips that each company creates are sold through the entire network of other TAP operators, giving them a larger market presence that wouldn't be possible otherwise. T he future looks bright for Travel Alliance Partners, the innovative consortium of tour operators founded in 2001. In the more than 15 years since it started, the organization often referred to as TAP has taken hundreds of groups on trips around the world. And an exciting array of new technologies and marketing approaches has the partners posi- tioned to serve more group travel planners than ever before. TAP began when a number of individual tour operators saw an opportunity for cooperation that could lead to increased business for everyone. The first partners in the organization made an agree- ment to buy into and sell each other's products, which meant that a company in the West could TAP INTO THE FUTURE T R AV E L A L L I A NC E PA RT N E R S I S L E V E R AGI NG T EC H NOL O G Y FOR G ROW T H B Y B R I A N J E W E L L

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