Select Traveler

NOV-DEC 2016

Select Traveler

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10 N O V E M B E R / D E C E M B E R 2 0 1 6 don't overlook the men in your groups T R A V E L T O O L B O X T ake a peek inside the typical travel group, and you're likely to see more women than men. For almost as long as groups have been traveling together, the female-to- male ratio has been signifi cantly higher than 50- 50. From the early days of group tourism, when many women outlived their husbands, tours were designed for the ease and comfort of solo female travelers. As a result, the entire tour industry con- tinues to skew female, with some studies indicat- ing that the average group trip consists of about 71 percent women and only 29 percent men. This imbalance can represent a challenge to travel planners: Because men perceive group trips as being female oriented, they are less likely to go. And because the trips don't attract many men, planners default to female-oriented customs and practices, creating a cycle that can be diffi - cult to interrupt. It doesn't have to be this way, though. Group trips can provide great opportunities for men to have fun and experience amazing destinations. Here are some simple tips for making your group trips more attractive to men. Many stops on group tour itineraries are thinly dis- guised opportunities for shopping. And although everyone enjoys a good souvenir, chances are the men you want to come on your trips are much less interested in shopping than the women are. Although you probably can't get away with cutting down on shopping time much, you can side- step the problem by giving men and other nonshoppers in the group something else to do while the shoppers shop. This can include setting up transportation to a nearby at- traction or organizing a round of drinks at a local pub. B Y B R I A N J E W E L L S H O P L E S S TRENDING in TRAVEL

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