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JAN-FEB 2017

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Page 46 of 51 47 J A N U A R Y / F E B R U A R Y 2 0 1 7 AT T E N T I O N T O D E TA I L For many loyalty travel program directors, organizing a day trip can sometimes seem like more work than an international trip, since they can't hand off all the details to a tour operator. However, by partnering with a convention and visitors bureau, you can receive a lot of direction for choosing restaurants that accommodate groups and other planning logistics. Even with this assistance, you will need to plan everything, including a backup plan in case something goes awry. Because you have only a day, it's important to make every minute count, but not to the point where the group members feel rushed. Build in extra time at every stop so members don't feel hustled through the day. Day trips always involve some time on a motorcoach, so try to add fun to the ride itself. Kimberly Dockery of Merchants Bank of Alabama in Cull- man fi lls her motorcoach with drinks, candy, cookies, snacks and anything else she can think of to add to the experience. e snacks can set a more sociable tone to the trip from the start. Other group leaders help pass the time on the motorcoach by playing movies, passing out games or even providing entire meals. For example, if your motorcoach sets out early in the morning, providing a boxed breakfast of muffi ns, miniature ham biscuits and juice both avoids a meal stop and adds a tasty element to everyone's morning. Once everything is planned, use these short and sweet trips as an appetizer for any longer trips your program off ers in the future. B U I L D Y E A R S O F L O Y A L T Y

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