Select Traveler

MAY-JUN 2017

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Page 12 of 51 13 M A Y / J U N E 2 0 1 7 G O L I V E Video is all the rage on social media right now. Facebook is said to prioritize videos above all other content being shared by its users, which means that the best way to make sure your posts are seen by your target audience is to include video in them. You can do this by recording short video clips on your smartphone to post to the network. But even more ex- citing is the opportunity to "go live," broadcasting events from your travels as they happen in real time. The most popular tool for this is Facebook Live, although Twitter offers its own live video app, called Periscope. The best part of social media is that it is, well, social. Posting photos, videos or status updates is good, but tagging your friends, fellow travelers or other key people in those posts is even better. Invite your travelers to be your friends on social media, and then tag them in your photos and posts as you make your way through a trip. When you do that, your posts are seen not only by your own person- al network but also by the networks of all the people you tagged, giving your content a much wider audience. P L AY TA G One of the great powers of social media platforms is that they allow you to extend the reach of a post by sharing, reposting, retweet- ing, etc. Make the most of this function by keeping an eye on your travelers' social me- dia feeds during a trip and reposting photos or other content from the trip that you would like other people to see. You should also have someone from your organization's commu- nications department reposting your content from the trip on the organization's official social media accounts so that your entire member- ship can see the fun things you're up to. One downside of using social media on the go is that all those pho- tos and videos can eat up a lot of data. As long as you're connected to Wi-Fi, that's no big deal, but you can't count on wireless being available throughout a trip. It might be smart to consider checking your data limits with your mobile provider before going on a trip and bumping up to a higher-level data plan, if necessary, to avoid big overages. And if you're traveling abroad, buy an international data package for the month; doing so will allow you to use your phone wherever you travel without paying enormous data roaming fees. P O S T A N D R E P O S T B U Y D ATA

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