Select Traveler

JUL-AUG 2017

Select Traveler

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12 J U L Y / A U G U S T 2 0 1 7 it pays to finish T R A V E L T O O L B O X Y ou spent months planning the perfect trip and then dedicated more than a week of your life to accompanying your travel- ers on the road to make sure they had a great time. Now that everyone has returned from a successful adventure, it's time to finish strong with some strate- gic post-trip follow-up. Afte a group trip, which can be both re- warding and exhausting, it's tempting to close the chapter on that tour and move on to other things. But the days immediately after you return home present opportuni- ties to seize on the success of the trip and boost your travelers' loyalty, make a state- ment to your senior leadership and tweak your processes to make the next trip even better. Don't miss these five vital follow-up ac- tions when you return from a trip with your group. Even on the best trip, your travelers are likely to have some valuable feedback about what they liked most, as well as what elements of the tour they could have done without. If you don't already have them fill out evaluations during the trip, send an email asking for feedback in the day or two after the trip to give them an opportunity to share their thoughts. This is also a good time to ask about where they'd like to go in the future, which can help you select destinations that will be popular. B Y B R I A N J E W E L L G E T F E E D B A C K A N D S U G G E S T I O N S a trip strong

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