Select Traveler

JUL-AUG 2017

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Page 12 of 67 13 J U L Y / A U G U S T 2 0 1 7 S H A R E P H O T O S A N D V I D E O S Back in the day, savvy group leaders would hold photo-sharing par- ties after returning home so participants could swap prints of the pictures they took during the trip. Now, thanks to digital photography and smart- phones, people don't print hundreds of pictures from their travels; but that doesn't mean you should stop sharing. Use a website like YouTube, Dropbox, Flickr or Shutterfly to upload and share your best pictures and videos from the trip, and encourage your travelers to upload their favorites to share with the group as well. If you plan affinity travel for a bank, a university alumni group or a chamber of commerce, you likely report to someone in senior leader- ship with that organization. So when you return from a trip, keep those leaders apprised and appreciative by preparing a brief report with trip highlights, feedback from custom- ers and any revenue or profits from the trip. This helps ensure that your supervisors continue to value your travel program and understand how it is connected to your organization's mission. C O N N E C T W I T H YO U R L E A D E R S Immediately after a trip, when your travelers are still basking in the warm glow of their experiences, is a good time to entice them to think about their next trip. If you have planned your group's travel sched- ule for several months, you can reach out to partici- pants from your most recent trip and ask them to join you on an upcoming adventure that still has open seats. You might even offer them a special repeat- traveler discount or incentive, or even come up with a referral program that rewards them for bringing a new friend or family member on the next trip. Every trip has some high and low points, and you might encounter some situations that merit your attention after the trip. If you had cus- tomers who complained to you about experiences they had, circle back around to them and see what you can do to make sure they are satis- fied. This is also an appropriate time to bring up both compliments and complaints with the tour operators, hoteliers, bus companies and other vendors with whom you work. If a company isn't interested in addressing your concerns after a trip, that's a good indication that you shouldn't do business with them in the future. S T R I K E W H I L E T H E I R O N I S H O T H A N D L E C O M P L I M E N T S A N D C O M P L A I N T S

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