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JUL-AUG 2017

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40 J U L Y / A U G U S T 2 0 1 7 NATIONAL MUSTARD MUSEUM M I D D L E T O N , W I S C O N S I N When people think of museums, condiments are usually not the first thing that comes to mind. But the National Mustard Museum in Middleton, Wisconsin, draws anywhere from 30,000 to 40,000 visitors each year. "Our goal is to let people know the story of mustard," said Barry Levenson, owner and curator of the museum. Levenson began collecting mustard jars in the 1980s and has since amassed nearly 6,000 brands of mustard from over 70 countries. In the museum, visitors will find ev- erything from vintage mustard ads to the French's Mustard mascot and antique mustard pots. ere are also many tongue-in-cheek displays, such as mustard jars added into fa- mous paintings using photo-editing software and a "Poupon University" section, named after the Poupon mustard brand. A museum guide will often lead groups in singing the "Poupon U" fight song. "It's a really fun time, but people learn something, too," said Levenson. Any food-themed attraction is bound to make visitors hungry, so after the tour, guests often flock to the gift shop to sample dozens of mustard brands on pretzels, as well as purchase a "Poupon U" hat or sweatshirt as a souvenir for the road. e first Friday in August each year, the museum celebrates International Mustard Day with live music and fresh hot dogs from Vienna Beef, one of the sponsors of the holiday. Admission to the museum is free. W W W . M U S T A R D M U S E U M . C O M Photos courtesy the National Mustard Museum Entrance to the National Mustard Museum Mustard exhibit KENTUCKY OHIO INDIANA Cincinnati Indianapolis Louisville Lexington 1 South of I-74 & west of I-275, 20 minutes west of Cincinnati Venture down the Ohio River Scenic Byway to tour and dine in historic Aurora, Indiana's landmark estates – Hillforest Victorian House Museum and Veraestau Historic Site. Tour SOUTHEAST INDIANA 800-322-8198 Progressive Mansions Dinner Twilight Tour Guides in costume, Hillforest Delicious desserts, Veraestau " Great Hospitality, Great Dining!" - Tours for You, Bardstown, KY

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