Select Traveler

JUL-AUG 2017

Select Traveler

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selecttraveler.com 45 J U L Y / A U G U S T 2 0 1 7 printed photos or in memory books to help sell future trips. Loy- alty group travel programs rely on the bond created on the road, which encourages members to continue traveling with them rather than someone else. Danielle Young and many other group leaders foster this bond with their photography. "We always take a group photo with an Oberlin banner," said Young, executive director of the Oberlin College Alumni Associa- tion. "We try to make sure our trips feel like Oberlin trips. We print out the group photo and send it out after the trip." Even if you didn't have time to take the photos, call upon the talents of your travelers to gather gorgeous travel photos to share with the group in an online photo-sharing site like Dropbox. Many group leaders will send a link to everyone's email so that all members can see and add to the photo database. With members' permission, tag travel photos of members on social media so friends and family can follow along on the trip. Who knows? at tagged photo in front of the Taj Mahal may encourage a new traveler to sign up for one of your future trips. A N A C Q U I R E D S K I L L

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