Select Traveler

JUL-AUG 2017

Select Traveler

Issue link:

Contents of this Issue


Page 45 of 67

46 J U L Y / A U G U S T 2 0 1 7 T he lights shine bright on Broadway, one of the most popular tourist destinations in the United States. Groups flock to New York's theater dis- trict every year to see world-class musicals and plays, making theater-themed tours a staple of many suc- cessful affinity travel programs. Whether you use a ticketing agency to get seats for exciting shows or work with a full-service receptive tour operator that handles every element of your trip, here are the essential things you need to know before taking your group to Broadway. 1) BE SMART ABOUT YOUR DATES. New York City is full of visitors and activity throughout the year, but groups planning Broadway trips should keep several factors in mind when plan- ning the timing of their trips. Shows play year-round on Broadway, but the Ma- cy's anksgiving Day Parade and the busy Christ- mas shopping season make late fall and early winter pricey times to be in the city. And during summer, the area is packed with family tourists. "I think the best times for adult groups are the end of September and October," said Eric Gordon, owner of tour company Beyond Times Square. "e weather is really comfortable. April and May are also great, and you're getting good prices, but there are also more student groups in the city that time of year. In September and Octo- ber, there aren't nearly as many student groups." Gordon also said fall trips allow groups to find out which new shows have been nominated for Tony Awards, which are announced in May; they can then focus on getting tickets to those productions. C A R E E R C O R N E R the right way 2) THINK SEASONALLY. e bad news is that you're probably not going to see "Hamil- ton" — the hit show is still sold out, and the Broadway production doesn't even offer group tickets. But the good news is that pretty much every other popular show is available for groups that book far enough in advance. "Our average booking time is about three or three and a half months out," said MaryCatherine Sughrue, group sales director for Your Broad- way Genius, a ticketing agency. "But really popular shows book almost a year in advance. 'Dear Evan Hansen' is already selling out for April through June next year. e sooner you know what you want to see, the better. I would jump on getting the Broadway tickets. And if there's a certain show you want to see, I would check into the availability be- fore making other travel plans, because you might need to change your dates to get tickets." Even if you don't score seats for "Dear Evan Hansen," there are dozens of other critically acclaimed shows playing on Broadway. 3) PLAN AHEAD. ere may be a certain production you can't wait to see in New York, but don't let that be the limit of your group's Broad- way experience. Local theater experts can help you identify additional shows that would be a good fit for your travelers or even find ways of satisfying mul- tiple interests at the same time. Sughrue said many groups will try to fit two or three shows into a New York trip, and her agency specializes in help- Top: "Dear Evan Hansen," by Matthew Murphy Bottom: Federal Hall, courtesy Beyond Times Square Opposite Page: "School of Rock," by Matthew Murphy BY BRIAN JEWELL do broadway interest tours THEATER TRIPS SPECIAL THEATER and ENTERTAINMENT

Articles in this issue

Links on this page

Archives of this issue

view archives of Select Traveler - JUL-AUG 2017